January 19, 2020

So let’s get straight into it, when wanting to find the success of a product there are so many factors to explore. Can the four elements from the RACE theory define the success of a product? We think so. 

RACE is a common method used within digital marketing using metri...


First of all, let’s get this out of the way. Gamestorming is not new. Gamestorming is a collection of ‘games’ put together under the banner of ‘gamestorming’. As a business analyst (BA) I can assure you there will be many games in the book and on the websi...

October 16, 2018

Business analysts are meant to be good at facilitating, it’s meant to be one of our key skills. However, speaking to many of the BAs in my network, facilitation is the one area that they feel that they can do more. I guess, one of the difficulties with facilitation is...

July 24, 2018

I recently wrote a blog about the key 5 blockers that usually slow down or stop people progressing work through their workflow. You can find the blog here: http://www.modernanalyst.com/Resources/Articles/tabid/115/ID/5034/Make-your-work-visible.aspx. In this blog, I am...

May 29, 2018

Being a business analyst is a multi-faceted role where you are juggling numerous tasks on a daily basis. So, it is not surprising that sometimes it can feel like you can’t tell the wood from the trees. When speaking to a business analyst on a busy project, I am often t...

March 21, 2018

Listen up business analysts’ things are about to change in the data protection world. You may have heard chatter around GDPR, but as the deadline get closer- how much do you really know about it and the impact it will have on your organisation? Don’t worry help is at h...

March 19, 2018

Every business will go through a stage where they will have to make a decision to which cloud model they want to utilize.

It's your job as the business analyst to review the business requirements and identify the right cloud model to meet these requirements. I admit, it...

March 19, 2018

It is often argued that business analysts like functional requirements, so, therefore, they tend to naturally gravitate towards these. On the other hand, the humble non-functional requirements are left in the shadow and rarely given a second thought until the last minu...

February 6, 2018

When I first started working as a business analyst back in 2013, there was less of requirement for me to produce the above tools for my team to help them in their understanding of the end users. As, more and more organisations embrace user centric design, there is need...

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